It’s All in the Packaging

In our interconnected global community and economy, marketing has taught us that packaging is everything. The desired and even needed product, packaged in the wrong way, will fail in the markets. While poor packaging will drive customers away from a product, the right packaging inspires wonder and excites customers.

We actively live by this concept day in and day out: marketing and packaging impact our products, services, activities, and way of life. But do school systems acknowledge and embrace this notion? Have we taken the time, as educators, to evaluate what our packaging is communicating to our students? Have we been vigilant to seek understanding of the individuality of our students and how this packaging might need to be tailored based on their uniqueness? Or is the phrase “packaging is everything” exempt from our classrooms?

An example of classroom implementation of this approach might be a student who has developed anxiety toward writing needing an appropriate and unique packaging of a writing assignment in order to allow the student to approach the task with confidence and joy of exploration rather than run away from it. The aim of personalized packaging is not to deceive but rather to ignite curiosity, to spark an interest, and to demonstrate the benefit and ease of the product.

With our students, each assignment should take them one step further up their ladder of growth, confidence, and self-knowledge. Yet, this cannot happen when the student is not willing to interact authentically with the product. So, what does packaging look like for an academic task? What are the components we can look at as educators to mold and transform them for each unique learner in our classrooms to promote interest and s...


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About Graciela Livas

Graciela Livas is a learning in motion specialist and ballet director at American School Foundation of Monterrey. She also is a doctoral student at the Bridges Graduate School of Cognitive Diversity in Education.